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The candidates are tasked with branding an electric motorbike and creating an advertising campaign before pitching to a panel of experts.
Passionate about motorbikes, one project manager has his vision ignored, while the other team's advertising campaign backfires when they focus on story rather than subject.
In the boardroom, sparks fly as one candidate is fired.
First Air Date : Feb 16, 2005
Last Air date : Apr 18, 2024
Episode : 243 Episode
Season : 18 Season
Runtime: 60:14 minutes
Studio: BBC One
Country: United Kingdom
