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The candidates are given the task of a new breakfast cereal with a brand identity including a name for the cereal, design for the box and film a TV campaign that will appeal both to the parents and the children.
First Air Date : Feb 16, 2005
Last Air date : Apr 18, 2024
Episode : 243 Episode
Season : 18 Season
Runtime: 60:14 minutes
Studio: BBC One
Country: United Kingdom