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Richard heads to the strip-lit aisles of the supermarket where farmer and foodie Jimmy Doherty joins him to check out a robotic shopping assistant, a fruit ripeness reader and a food ethics scanner.
And Richard and actress Alison Steadman visit a busy department store to check out a 3D virtual mirror and a mannequin with expanding bust and hips.
First Air Date : Nov 19, 2012
Last Air date : Jun 22, 2015
Episode : 25 Episode
Season : 4 Season
Runtime: 30:14 minutes
Studio: Channel 4
Country: United Kingdom
Cast: Richard Ayoade
Crew:
