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Des explores the areas of alcohol marketing, sponsorship and regulation. He teases out the tricks of the marketing trade and looks at the attempts at self-regulation by the drinks industry including the drinkaware.ie campaign.
First Air Date : Feb 07, 2013
Last Air date : Feb 28, 2013
Episode : 4 Episode
Season : 1 Season
Runtime: 26:14 minutes
Studio: RTÉ One
Country: Ireland
Cast: Des Bishop
