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The story of the relationship between Sigmund Freud and his American nephew, Edward Bernays. Bernays invented the public relations profession in the 1920s and was the first person to take Freud's ideas to manipulate the masses. He showed American corporations how they could make people want things they didn't need by systematically linking mass-produced goods to their unconscious desires.
First Air Date : Mar 17, 2002
Last Air date : Apr 07, 2002
Episode : 4 Episode
Season : 1 Season
Runtime: 58:14 minutes
Studio: BBC Two
Country: United Kingdom
