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The business-based reality show returns, with 16 candidates hoping to scoop a £250,000 investment from Alan Sugar. The multimillionaire sends the fresh batch of hopefuls to Valletta - capital city of Malta - for their first task, with his trusted advisers Karren Brady and Claude Littner following their every move. Their task is to bag nine Maltese items for the lowest possible prices before reuniting back at the airport. One team quickly hits the road, but they are clearly on the wrong scent, while fiery personality clashes over negotiations soon rock the boat on the other team.
First Air Date : Feb 16, 2005
Last Air date : Apr 18, 2024
Episode : 243 Episode
Season : 18 Season
Runtime: 60:14 minutes
Studio: BBC One
Country: United Kingdom