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The candidates are summoned to London City Airport, where Lord Sugar sets them the task of devising a marketing campaign for a brand new budget airline. They need to come up with a distinctive brand, make a 30-second TV advert and design a uniform that flies the flag for their new airline.
First Air Date : Feb 16, 2005
Last Air date : Apr 18, 2024
Episode : 243 Episode
Season : 18 Season
Runtime: 60:14 minutes
Studio: BBC One
Country: United Kingdom